Top 10 Smartphone Brands: Samsung, Apple, Huawei, Xiaomi, and More

Discover the leading smartphone brands in the world, including Samsung, Apple, Huawei, Xiaomi, and more. Stay updated with their latest sales and innovations.

SMARTPHONE

Praveenkumar

6/12/20234 min read

Top 10 Smartphone Brands: Samsung, Apple, Huawei, Xiaomi, and More
Top 10 Smartphone Brands: Samsung, Apple, Huawei, Xiaomi, and More

Smartphones have transformed our daily lives, and consumer preferences are constantly evolving with the emergence of new technologies. Each day brings many innovative styles, features, and advancements to the smartphone market. Major mobile brands are investing heavily in research and development to cater to the diverse needs of consumers, focusing on high-resolution cameras, stylish designs, powerful processors, and accompanying accessories.

In today's market, customers have an extensive selection of smartphones. Dominated by global leaders such as Apple, Samsung, Oppo, and Vivo, the top mobile brands include Huawei, LG, ZTE, and Lenovo.

Here's a List of the Top 10 Smartphone Companies in the World:

1. Apple:

Renowned for its superior design and features, Apple has amassed a large customer base and become an aspirational brand worldwide. With a global presence in 22 countries and 499 retail stores, Apple offers high-specification and elegant iPhones, its signature products.

Starting with the first-generation iPhone in 2007, Apple continues to impress with the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, equipped with advanced three-lens cameras and the smartest chip in any smartphone.

  • Country Origin - USA

  • Units Shipped: 215 million

  • Profit: USD 48,351 million

  • Sales (2023): USD 270 billion

2. Samsung:

Samsung, a global leader in the smartphone industry, continuously enhances its product capabilities through extensive research and development. From affordable smartphones to high-end mobile phones, Samsung offers a diverse product portfolio to cater to everyone's needs. The Samsung Galaxy smartphone range, especially the Samsung Galaxy S7 edge+ and Galaxy Note 7, are highly acclaimed flagship products.

Samsung has also developed the unique Tizen OS as an alternative to Android for its smartphones. The latest Galaxy S9 launch involved partnerships with renowned audio companies like AKG and Dolby, providing users with a superior sound experience. Samsung holds a market share of approximately 20%, firmly establishing itself as one of the top mobile phone brands.

  • Country Origin – South Korea

  • Units Shipped: 315 million

  • Profit: USD 18,947 million

  • Sales (2023): USD 200 billion

3. Huawei:

Boasting one of the best innovation centres globally, Huawei has consistently invested 14% of its revenue into research and development. Operating in over 170 countries, Huawei showcases strong potential in the mobile market, even working on its operating system.

In 2018, Huawei released the highly anticipated HUAWEI P20 and HUAWEI P20 Pro, featuring the world's first Leica triple camera. This innovation propelled Huawei to establish itself as a leading global mobile phone brand, setting high expectations for smartphone photography.

  • Country Origin – China

  • Units Shipped: 152 million

  • Profit: USD 6,890 million

  • Sales (2023): USD 120 billion

4.Oppo:

Despite being a late entrant in the smartphone market, Oppo has created a strong brand presence through smart marketing campaigns, high-quality products, and strategic partnerships. Oppo offers a wide range of smartphones ranging from affordable to premium segments.

The company gained significant credibility and attention by becoming the official sponsor of the Indian Cricket Team in 2017. With a robust distribution network of over 200,000 retailers in India and more globally, Oppo has firmly positioned itself as one of the top mobile phone brands.

  • Country Origin – China

  • Units Shipped: 111 million

  • Profit: USD 1,400 million

  • Sales (2023): USD 70 billion

5.Vivo:

Entering the mobile phone market in 2017, Vivo quickly captured a 10.7% global market share through celebrity endorsements, impressive advertising, and sponsorships. Vivo made history by launching the first Android phone with a notch display, similar to Apple's iPhone X.

Vivo's recent V9 mobile range, featuring a notch display, garnered significant attention and allowed the brand to compete with Samsung, Apple, and Oppo.

  • Country Origin – China

  • Units Shipped: 95 million

  • Profit: USD 1,125 million

  • Sales (2023): USD 60 billion

6.Xiaomi:

As the 8th largest smartphone manufacturer globally, Xiaomi has gained the trust and popularity of millions of consumers with its Redmi and Mi series. Focusing on innovation and the latest technology, Xiaomi has established a strong brand value.

With a presence in India, China, Brazil, Singapore, Turkey, and other Asian nations, Xiaomi's exclusive Mi and Redmi Series smartphones reached shipments of approximately 90 million in 2017, securing a spot among the top 10 smartphone companies in the world.

  • Country Origin – China

  • Units Shipped: 95 million

  • Profit: USD 1,000 million

  • Sales (2023): USD 30 billion

7. LG:

Known for its excellence in refrigerators and air conditioners, LG has impressed consumers with its range of smartphones featuring brilliant Android capabilities. The premium smartphone models include the K-series, G-series, LG Tribute, Flex, and Nexus. These smartphones offer highly advanced camera features, high-speed autofocus, and noise reduction for enhanced calling and photography experiences.

  • Country Origin – South Korea

  • Units Shipped: 55 million

  • Profit: USD 110 million

  • Sales (2023): USD 24 billion

8. Lenovo:

With a presence in 160 countries, Lenovo has emerged as one of the top global mobile companies. Lenovo offers popular smartphone series like P, K, and A, along with the Zuk Series and VIBE. The company also introduced the Moto Z models, known for their tagline "Different is better."

Lenovo's Tango smartphones incorporate unique sensors capable of tracking motion and measuring room contours, leveraging augmented reality features to measure the interiors of apartments and buildings.

  • Country Origin – China

  • Units Shipped: 50 million

  • Profit: USD 535 million

  • Sales (2023): USD 16 billion

9. ZTE:

ZTE is renowned for its smartphones, affordable mobile phones, tablets, and network and telecommunication equipment. ZTE smartphones are sold under the " OEM " brand in multiple countries worldwide. With effective marketing strategies, an extensive distribution chain, and smart advertising, ZTE has established a presence in approximately 140 countries.

  • Country Origin – China

  • Units Shipped: 45 million

  • Profit: USD 719 million

  • Sales (2023): USD 15 billion

10. Alcatel-Lucent:

Although acquired by Nokia in 2016, Alcatel-Lucent continues to operate under its name and offers the widely acclaimed OneTouch series of smartphones. Alcatel-Lucent caters to consumers' specific technological needs by providing high specifications and customisation options.

The premium smartphone range includes Pixi, Idol, and Pop, with recent models like A50, A30 Plus, Idol 5S, and Pop 4 Plus incorporating virtual reality features in the Idol 4 and Idol 4s series.

  • Country Origin – China

  • Units Shipped: 20 million

  • Profit: USD 218 million

  • Sales (2023): USD 10 billion